The Hibiscus Coast is situated in the Ugu District on the KwaZulu Natal South Coast. To the south, it borders the Eastern Cape across the Umtamvuna River, which is significant in terms of the positive spin-offs from the Wild Coast Spatial Development Initiative. It also abuts the rural municipalities of Umzumbe and Ezinqoleni to the north and west respectively.
The coastal component of the municipality consists of a string of coastal towns ranging from large, well established urban and tourism centers to small resort towns. From the north, the approximately 75km of coastline contains the coastal towns of Hibberdene, Southport, Umtentweni, Port Shepstone, Oslo Beach, Shelly Beach, Uvongo, Margate, Ramsgate, Southbroom, Marina Beach, San Lameer, Trafalgar, Palm Beach, Munster and finally Port Edward.
The rural component includes substantial tracts of productive commercial farmland and the Tribal Authority areas of Lushaba, Madlala, Mavundla, Ndwalane, Nzimakwe and Xolo.